Branding is the visual identity of your business, it should reflect your brand values and goals and should resonate deeply with your ideal clients. I offer complete branding packages which include diving deep into your goals and creating an identity which will carry you for years to come!
A complete branding is for you if you feel a little lost about what fonts you should use, what your colour palette is and if you getting stuck creating a consistent Instagram feed/ online presence. Maybe you have an okay logo that someone from ‘fiver’ made for you for $50 and now you are ready to invest in a bespoke logo which will be derived from strategy calls and consumer research.
Packages start from £1,000.
These are examples of some recent brand boards I created. these are perfect for giving you a snap shot look at a brand, you can keep it on your desktop at all times and make sure you are ALWAYS referring to it when creating content.
✨WHY BRANDING AND HAVING A STYLE GUIDE IMPORTANT✨
First off, what’s a style guide? It’s a PDF document of all the brand standards custom of your brand. It’s the outline of the coloUr palette, fonts, logos, and graphics that show how to be used in your business.
The best part about it is that you can hand it off to anyone you work with, another designer or a new employee and they’ll understand the full idea on how your brand should look.
Working with a client that doesn’t even know what this is or has no idea what colors or fonts are used always makes things more complex.
So why is it important? Because it keeps your brand consistent. If you decide to hire a new designer, they know exactly where to pick up and it’ll look completely cohesive. It provides the complete guidelines to your visual identity.
It keeps everything organised and in one place. No more scrolling through emails to figure out the codes to the colours you used or finding the font names that you need.
It’s all laid out in this essential guide.
And if your designer isn’t handing you over a style guide (unless you chose to opt out) then you should probably be asking some questions.
Because trust me, when you’re looking to create anything new and you have no idea what your fonts are. It will cost you more in the long rum when a designer has to look for it or find a similar one.